Thursday, November 29, 2007

TAXI Road Rally in LA: What You Missed

Had a great week in Los Angeles earlier this month. Here are a few photos and captions to show you what happened and what you might have missed if you weren't there.

I was fortunate enough to spend a little time with John Braheny, author of The Craft and Business of Songwriting. He and his wife JoAnn are wonderful people.

TAXI CEO Michael Laskow (white shirt) grills panelists during the A&R panel. I'm the lone indie guy seated on the left under the A.

About 2,300 people attended the Road Rally in 2007. More than half of them crowded into the main ballroom during the A&R panel. Probably the largest crowd I've panelized in front of so far.

Gilli Moon and I presented a workshop in Philip Horváth's fantastic loft space at the Brewery Art Complex in Los Angeles. Cool space, cool people.

About 75 people or so packed into my Drivers Ed class on music promotion at theTAXI Road Rally. My one-liners were particularly effective with this lively group. (Perhaps they'd been drinking :-)

Finally got a chance to meet Jason Blume, author of 6 Steps to Songwriting Success and This Business of Songwriting.

Hanging near the famous Improv on Melrose in Hollywood. Believe it or not, 20 years ago I performed there after I won a stand-up comedy competition in St. Louis. They have since erected this fence to keep me out :-)

All photos above taken by the lovely and talented Pooki.

For more photos from this and other music events, check out my Flickr page.

-Bob

Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing. Get more details here.


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Tuesday, November 27, 2007

How to Sell 15,000 CDs in 18 Months

More than 1,000 people watched this video in the first three days after it was posted. It's an inspiring interview I did on a whim with musician Terry Prince, shot a couple of weeks ago on the Santa Monica Pier.


If the video player doesn't appear above, you can view it here:
www.youtube.com/watch?v=ZUfXB5uY9KA

Do the math. He makes more than $8,000 a month/about $275 an hour playing part-time. Some people doubt his sales figures (which would average 27 CD sales per hour). But, according to Terry, "that very doubt will keep them from manifesting the desired results."

It was a rare cloudy and windy day on the pier when we shot the video. Normally, it's sunny and crowded with tourists. When you consider that his tip bucket sits right below his CDs and sales sign (which allows people to drop ten buck in and take a CD while he's playing), he really could generate 25 or more CD sales per hour.

I have no way to verify Terry's claims, but I also have no reason to doubt him. What do you think?

Pardon my hair. The wind was giving me a nice Donald Trump effect :-)

-Bob

Promote Your Music on MySpace
Ready for a Major Publicity Boost? Check out the new Indie Music Publicity Bootcamp. Ariel Hyatt and I just released an in-depth home study course filled with insider secrets on how to reach the music media and get the exposure you deserve. Get more details here.

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Friday, November 23, 2007

Fear & Uncertainty at 25,000 Feet

We had only been in the air for about 20 minutes after taking off from LAX. Then something happened that immediately filled me and everyone on the plane with uncertainty -- if not outright fear.
We were headed back to St. Louis after spending an exciting, action-packed week in Los Angeles, three days of which were spent at the amazing TAXI Road Rally.

My girlfriend Pooki and I were talking about the holidays and making notes about the things we needed to do once we got back home. Suddenly, there was a weird clunking sound and a vibration in the plane.

The only thing I can compare it to is the sound made when the cargo door of a plane is slammed shut after the luggage is loaded on. Crunch and shake. You expect that when the plane is stationary on the ground. But not at 25,000 feet.

(I'm sure we hadn't reached our top flying altitude when the unexpected crunch sound came, but we were pretty damn high up there. I'm just guessing it was 25,000 feet.)

Soon after the strange sounds stopped, the plane seemed to lose a little power and made a quick turn to the left. The pilot came on soon after and informed everyone that the left engine (one of only two on the plane) had just gone out.

He did a good job of describing it as a "non-event" but said "they always like us to head back to the airport when these things happen." Since the plane was taking a straight shot back to LAX, he said we'd be back on the ground in less than 15 minutes.

Now I've heard that planes can fly just fine with one engine. The aircraft appeared to be stable in the air. None of the passengers was panicking. But another interesting thing was happening: No one was complaining about the inconvenience or the delay this might cause.

Pooki and I held each other's hand and patiently waited. I wasn't outwardly fretting, but I must admit it was the longest 15 minutes of my life. It was a situation where you feel completely helpless. There's nothing you can do to make it better except trust -- in the pilots, in the only remaining working engine, in the Universe, in whatever it is you trust your trust with.

As we safely landed, I saw right away that this "non-event" had caused dozens of emergency vehicles to line the runway. As we taxied off the runway, several trucks and police cars, with lights blazing, surrounded the plane to inspect the engine and make certain an emergency evacuation wasn't needed. It wasn't.

Within minutes, we had pulled up to a gate and were exiting the plane. Still, no one was complaining about interrupted plans. Within an hour and a half, a new plane was ready and the same passengers, pilots and flight attendants climbed aboard for a smooth, uneventful flight to St. Louis.

Even though we were never in immediate danger, this experience made me think of a lot of things -- in those tense minutes before landing back at LAX and in the days since.

Mainly, I realize more than ever that I have a lot to live for and a lot to be thankful for. Which made Thanksgiving Day extra special this year.

I'm extremely grateful for Pooki, my daughter Kelli, other members of my family, and my many friends. And I'm incredibly thankful for you, dear reader, for continuing to give me a reason to write and speak about the topics that are so important to me.

Just yesterday, on Thanksgiving, I got this heartwarming email from someone I've never met:

This Thanksgiving
I am thankful for ...
YOU
Your amazing writing
And all the great resources you put in our hands.

Hope your Thanksgiving is merry and bright, Bob.

Your random fan,
Erin

www.erinivey.com

Thanks, Erin. And thanks to all of you who make my life brighter in so many ways!

-Bob

Wednesday, October 31, 2007

Are You a Crap Magnet?

Here's a quote that may very well change the way you think -- and increase the amount of money you make with your music!

I found it in T. Harv Eker's Secrets of the Millionaire Mind. I've heard about him and this book for years, but only recently got my hands on a copy. The first time I flipped through it, the book randomly opened to page 58, where one of his "wealth priciples" jumped out at me in bold type:

"When you complain, you become a living, breathing crap magnet."

What an awesome quote. Wayne Dyer expressed the same idea years ago when he said "What you focus on expands in your life." But I have to admit, Eker's version packs a more potent slap to the face.

Whenever I bring up this "law of attraction" stuff, I know there will always be a group of people who write it off as "positive thinking nonsense." If you feel that way, then this message is not for you.

But if you have an open mind, think about this: Your outer world is a direct reflection of your inner world. As Eker points out, your mental perspective is like the roots of a tree -- a crucial but unseen part of who you are. The tree is the visible result of the root system. Sick roots lead to an unhealthy tree.

Your brain works the same way. Crap in, crap out.

Enough preaching. You get the idea.

-Bob

Coming Nov. 12 to Los Angeles: Gilli Moon and I will co-present a workshop called "How to Build a Successful Career in Music (and the Arts)." Get more details and reserve your seat here.

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Monday, October 29, 2007

Wampus Packs a Wallop

Who knew I'd find such a gem in an unexpected email?

Like most people who write about music online, I get tons of email announcing new bands and CD releases and music services. And I don't even review music. Most of these messages get deleted within seconds of being opened or aren't opened at all.

But something about this one from Wampus Multimedia caught my eye. It had everything to do with this lead-off description of a new CD release:

It isn't about image. It isn't about entertainment. Great rock is about movement -- of the heart, the mind, the feet. The May Bees, a scrappy, uncompromising duo from The Netherlands, understand this instinctively. They want to make a good impression, sure, and they want to amuse and engage you. But mostly they want to move you, to change you, to leave an indelible mark upon you.

What an awesome way to introduce potential fans and reviewers to a new band! Read that paragraph again. It isn't a dry reading of facts and features about the band. It's an intriguing description that puts the focus squarely where it should be: on the reader (the fan) and what you'll get from hearing the May Bees' music.

Plus, it's a great lesson on how to promote music using emotion -- engaging the imagination and painting word pictures that stimulate the senses.

Wampus Multimedia (a music label, ebook publisher, recording studio, and marketing communications company based in Virginia) is the brainchild of Mark Doyon. Check out his blog, where he has some great things to say about the value of music -- included this rant:

If quality = value (and it does), why not talk about the value of music? Who else on the planet but recording artists are expected to devalue their work for some amorphous promise of deferred compensation? Doctors? Lawyers? Plumbers?

The reigning nonsense about giving away music now so you can fill stadiums later is little more than "trickle-down" economics -- a Reaganesque delusion that "a rising tide floats all boats."

Does anyone really believe Salvador Dali would have stood on a street corner giving away paintings to people who didn't care enough to pay for them, just so people would like him and talk about him? Would Apple do that? Would Target? Would Barack Obama? No great artist is going to do that -- unless, of course, money is no object.

Great stuff from Mark Doyon and Wampus.

-Bob

Promote Your Music on MySpace
Ready for a Major Publicity Boost? Check out the new Indie Music Publicity Bootcamp. Ariel Hyatt and I just released an in-depth home study course filled with insider secrets on how to reach the music media and get the exposure you deserve. Get more details here.

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Friday, October 26, 2007

Why Chicago Music Rocks

No, not the band from the '70s. I'm talking about the city. Yes, the Windy City - which I'm now calling Indie City. That's what it felt like last Sunday at the Chicago Actor's Studio when I presented the "7 Secrets to Low-Cost Music Promotion" workshop to a full house.

Check out these photos, then read more notes and thank you's below. (The first four images were taken by Matt Dolinar of GetMadBaby.com. The last two were taken by Pooki.)

Pictured (l to r): producer (and all-around gracious human being) Michael Freeman, super networker and PR gal Helena Bouchez, me, Pooki, and Randy Chertkow, co-author of the forthcoming book The Indie Band Survival Guide.

Attendees were obviously mesmerized by my hypnotic hand gestures at the "7 Secrets" workshop in Chicago.

Every last seat and stool was taken at the Chicago Actor's Studio for the "7 Secrets to Low-Cost Music Promotion" workshop.

My longtime author pal Jeffrey P Fisher wowed the "7 Secrets" audience in Chicago with his best music success tips.

Choking up across the street from the legendary Wrigley Field in Chicago, at the intersection of Clark and Addison.

Once we saw the name of the place, we couldn't resist stopping by the Buzz Cafe in the Oak Park area of Chicago. Cool place, cool people.

A big thanks to Helena Bouchez, the best PR-minded supporter an author could ever have. She worked her tookus off to spread the word in Chicago. For that I am extremely grateful. Thanks, Helena! (And, I hear she's a mean bass player.)

Thanks also to indie musician Phil Circle, who helped book the Actor's Studio venue. It was great seeing old pals Rob Gillis (of Waterdog Records), producer Michael Freeman, and Chicago Mike Beck. I really enjoyed meeting Dennis Snipe and being a guest on his FocusTalk radio show.

Met some new friends on this trip, including Maureen Herman of Fuzz.com (former Babes in Toyland bassist, who was a guest speaker), Randy Chertkow, Jason Feehan, Matt Dolinar, Paul Taneja, and Ian Narcisi.

In all, a great weekend in Chicago!

-Bob

P.S. Check out this video clip from Chicago:
www.youtube.com/watch?v=FKkNwTW3ltE

Thursday, October 25, 2007

Shocking News About the Music Industry

Are you feeling down because CD sales keep falling and the traditional music industry is tanking? Well, you shouldn't be.
As Chris Anderson writes in this blog post:

"It's a big mistake to equate the major labels and their plastic disc business with the industry as a whole. Indeed, when you stand back and look at all of music, things don't look so bad at all."

His research indicates that every part of the music industry, except the sale of compact discs, is up. Here are his stats:
  • Concerts and merchandise: UP (+4%)

  • Digital tracks: UP (+46%)

  • Ringtones: UP (+86% last year, but probably just single-digit percent this year)

  • Licensing for commercials, TV shows, movies and videogames: UP (Warner Music saw licensing grow by about $20 million over the past year)

  • Even vinyl singles (think DJs): UP (more than doubled in the UK)

  • And, if you include the iPod in the music industry, as I'd argue a fair-minded analysis would: UP, UP, UP! (+31% this year)

I don't particularly agree with Chris Anderson's "most music will soon be free" prediction. If you have an audience that truly gets value from your music, they will pay for it.

I do embrace the notion that music should be free in the sense of unencumbered and "free" to flow digitally where the marketplace takes it. But that doesn't mean all music should be free (as in no cost) just because it can circulate that way.

YES, you should give away some of your music to create awareness and build a fan base (or all of it, if that's what you want to do). And NO, you shouldn't waste your time with digital rights management (DRM) and suing people who share your files for free.

BUT don't make the mistake of thinking that no one buys music anymore. If you make music that matters to your fan base, and if you establish bonds with your audience, they will reward you with money. And there's nothing wrong with that!

-Bob

Coming Nov. 12 to Los Angeles: Gilli Moon and I will co-present a workshop called "How to Build a Successful Career in Music (and the Arts)." Get more details and reserve your seat here.

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