There's a lot of advice out there about how to succeed in music, follow your passion, do what you love and the money will follow, etc.
In this video clip, I examine two common (but confusing) money-making ideas, dissects them, and reveal what I believe to be the truth about attaining financial success with your music (or any creative talent, for that matter).
Let me know your thoughts on this. Your comments are very much welcome!
-Bob
P.S. Want a subscription to my Guerrilla Music Marketing Confidential newsletter and access to a monthly Music Marketing Mastermind call? Click here for details.
Tuesday, January 11, 2011
Sunday, January 9, 2011
One Way to Energize Your Music Career in 2011
Just wanted to give you a heads-up ...
The new Music Marketing Mentorship Program is now live. I created it to help ambitious artists, managers, promoters and other music biz pros energize their careers in 2011.
Please take a moment to see what it's all by clicking here.
I know you're busy, with a hundred things on your plate. So here's an extra incentive to jump on this now ...
Join by this Friday, January 14, and you'll get some great bonuses.
Like my exclusive audio interview with Martin Atkins, author of "Tour:Smart and Break the Band." He's performed with Johnny Rotten & Public Image Ltd, Trent Resnor & Nine Inch Nails, Ministry, Pigface, Killing Joke & has run Invisible Records for more than 20 years.
If you know anything about Martin, you know he's entertaining and filled with lots of punk-rock wisdom.
Here are two other great bonuses you can get:
Dave Carroll -- His "United Breaks Guitars" YouTube video has been viewed nearly 10 million times. It led to widespread media exposure in Rolling Stone, The New York Times, an appearance on The View and much more.
In this interview, Dave shares some great advice on ideas that spread, working with limited resources, what he learned about the media, and more.
Scott Ginsberg has turned wearing a nametag 24/7 into a lucrative career as a speaker, author and blogger. He's appeared on ABC's 20/20, Good Morning America, Fast Company, The Wall Street Journal, and more.
In this interview, Scott reveals his best ideas on how musicians can stand out and position themselves for success.
I recorded all three of these right before Christmas -- and they're good.
Get the scoop on this Music Marketing Mentorship Program page.
So ... are you in?
Happy New Year!
Bob
P.S. As I enter my third decade of teaching and inspiring DIY artists, managers, promoters and music biz pros ... I created this new program to satisfy a range of needs.
If you're on a tight budget, but still want to benefit from the program, there's an option for that. It starts at just $9.95 - yup, less than ten bucks gets you in.
If you want a more in-depth experience (including one-on-one advice from me) and are willing to invest a modest amount in your success, there's an option for that.
(Unfortunately, there's not an app for that :-)
There are four or five levels to choose from. One of them is bound to be right for you.
But you won't know until you have a look here.
The new Music Marketing Mentorship Program is now live. I created it to help ambitious artists, managers, promoters and other music biz pros energize their careers in 2011.
Please take a moment to see what it's all by clicking here.
I know you're busy, with a hundred things on your plate. So here's an extra incentive to jump on this now ...
Join by this Friday, January 14, and you'll get some great bonuses.
Like my exclusive audio interview with Martin Atkins, author of "Tour:Smart and Break the Band." He's performed with Johnny Rotten & Public Image Ltd, Trent Resnor & Nine Inch Nails, Ministry, Pigface, Killing Joke & has run Invisible Records for more than 20 years.If you know anything about Martin, you know he's entertaining and filled with lots of punk-rock wisdom.
Here are two other great bonuses you can get:
Dave Carroll -- His "United Breaks Guitars" YouTube video has been viewed nearly 10 million times. It led to widespread media exposure in Rolling Stone, The New York Times, an appearance on The View and much more.In this interview, Dave shares some great advice on ideas that spread, working with limited resources, what he learned about the media, and more.
Scott Ginsberg has turned wearing a nametag 24/7 into a lucrative career as a speaker, author and blogger. He's appeared on ABC's 20/20, Good Morning America, Fast Company, The Wall Street Journal, and more.In this interview, Scott reveals his best ideas on how musicians can stand out and position themselves for success.
I recorded all three of these right before Christmas -- and they're good.
Get the scoop on this Music Marketing Mentorship Program page.
So ... are you in?
Happy New Year!
Bob
P.S. As I enter my third decade of teaching and inspiring DIY artists, managers, promoters and music biz pros ... I created this new program to satisfy a range of needs.
If you're on a tight budget, but still want to benefit from the program, there's an option for that. It starts at just $9.95 - yup, less than ten bucks gets you in.
If you want a more in-depth experience (including one-on-one advice from me) and are willing to invest a modest amount in your success, there's an option for that.
(Unfortunately, there's not an app for that :-)
There are four or five levels to choose from. One of them is bound to be right for you.
But you won't know until you have a look here.
Thursday, January 6, 2011
Tuesday, December 14, 2010
2011 Music Marketing Trends You Need to Know About
Are you familiar with QR codes, Google Goggles, NFC technology, or location-based scavenger hunts? These are just some of the technology and marketing trends I cover in the two videos below.
Download or print this 10-page 2011 Marketing Trends PDF file and follow along as you watch and listen to these free videos.
You can also download the video files and transfer them to your computer, smart phone or tablet and watch them offline. Just use these direct links for Part 1 and Part 2 (these MOV files are 13 to 16 megs each).
What do you think of my 2011 technology and marketing trends list? Do you have other examples of these trends in action? Or ideas on other creative ways to use them for marketing? What did I miss? Please leave a comment below ...
-Bob
Download or print this 10-page 2011 Marketing Trends PDF file and follow along as you watch and listen to these free videos.
You can also download the video files and transfer them to your computer, smart phone or tablet and watch them offline. Just use these direct links for Part 1 and Part 2 (these MOV files are 13 to 16 megs each).
What do you think of my 2011 technology and marketing trends list? Do you have other examples of these trends in action? Or ideas on other creative ways to use them for marketing? What did I miss? Please leave a comment below ...
-Bob
Tuesday, December 7, 2010
Q&A: Do Artists Today Really Need Their Own Website?
This is another in a series of short audio questions and answers I will post here on the blog to celebrate the launch of my Music Marketing Mentorship Program in January.The question:
Do Music Artists and Bands Today Really Need Their Own Website?
There are two ways to access my audio answers:
1) Listen now using this streaming audio player:
2) Download the MP3 using this link
Visit this page for a list of links to all of the audio Q&A posts.
This audio series was inspired by Jon Ostrow and a list of questions he sent me. My shorter text answers are featured on his MicControl.com website.
Here are links to some of the things mentioned in this audio clip:
What do you think of my answer? Leave a comment below ...
-Bob
Q&A: 3 Examples of Guerrilla Music Marketing in Action
This is another in a series of short audio questions and answers I will post here on the blog to celebrate the launch of my Music Marketing Mentorship Program in January.The question:
Can You Give Me 3 Examples of Guerrilla Music Marketing in Action?
There are two ways to access my audio answers:
1) Listen now using this streaming audio player:
2) Download the MP3 using this link
Visit this page for a list of links to all of the audio Q&A posts.
This audio series was inspired by Jon Ostrow and a list of questions he sent me. My shorter text answers are featured on his MicControl.com website.
Here are links to some of the things mentioned in this audio clip:
Have any other good examples to share? Leave a comment below ...
-Bob
Music Marketing Q&A with Bob Baker
I recently started posting a series of short audio answers to important questions about guerrilla music marketing, Internet music promotion, and more.This page serves as a directory of links to all of the individual audio Q&A posts. Return to this page as I add more audio answers in the coming weeks and months.
Audio Q&As currently available:
What Is Guerrilla Marketing?
What's the Best Way to Promote a New Album?
Do Artists Today Really Need Their Own Website?
Can You Give Me 3 Examples of Guerrilla Music Marketing in Action?
What Should an Artist's Goals Be for Their Own Website?
This audio Q&A series was inspired by Jon Ostrow and a list of questions he sent me. My shorter text answers are featured on his MicControl.com website here.
The image above is by Roy Blumenthal.
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