How to Do Your Own Music Publicity

Ariel Hyatt, of Ariel Publicity, has a number of good articles on music PR posted on her web site.



Be sure to check out How to Be Your Own Publicist, described as "a step-by-step guide to garnering maximum attention for your band."



And this article spells out the three PR components you should include on your web site.



Here's Ariel on persevere:

"It may take a few passes through in each market, but the more a writer sees you over time, the more likely he will write about you. And don't let voice mail discourage you. I have placed hundreds of articles, mentions and photos without ever speaking to the writer.



"Writers usually respond much better to e-mail -- it's free for them and does not take too long to respond to. If you are sending e-mail followups, put a link to your site, or the club's site if you don't have one."

Sage advice.