You the Underdog = Media Exposure

According to publicity expert Kevin Nunley, you can greatly increase your odds of landing media coverage if you can tie your story into "one of America's cherish beliefs."

He writes:

Story lines such as "the little guy takes on corruption" or "formerly poor single mom takes on the business world and succeeds" or "one guy gets fed up and cleans up his neighborhood" are stories the media always jumps on. Even if you're selling gum, there is probably some way for you to connect your business with one of the many stories that fit into the cherished belief mold.

Well, if someone can successfully use that angle selling gum, certainly you could get coverage as a musician who overcomes an obstacle:

• Have you overcome an illness or disability?
  
  
• Did you recently have a brush with disaster and maybe even wrote a song about it?
  
  
• Or could you simply play up how you are an indie artist who is making waves in a sea of over-programmed, corporate-sponsored music?

Find the drama in your life and don't be bashful about using that to teach and enlighten others through the media -- while giving your music a nice exposure boost at the same time.

I got this idea from Nunley's awesome 12-page report called "How to Get Free Media Publicity by Sending Press Releases Online." It's part of my brand-new Killer Music Press Kits - Deluxe Edition package, which features the classic "Killer Press Kits" report, along with sample press releases, a 29-Point Checklist, extra bonus material, and a spoken word audio track that guides you through the whole promo package creation process.

Until next time: Be the underdog ... and win!

-Bob