Blair Witch Music Project?

Here's an interesting way to create a little mystery and buzz about a band.
Sofie Dhondt is the lead vocalist for the Belgium band Colorless Green Ideas. She reportedly was a contestant on a Belgium Pop Idol show, which she unexpectedly dropped out of. (I can't find anything online in English to verify this except the band's blog, but let's assume it's true.)

So, Colorless Green Ideas apparently took a cue from the successful indie buzz film Blair Witch Project and created a story about how Sofie had suddenly disappeared. The members started asking their fans for help in locating her. They registered the domain name FindSofie.com and posted mysterious clues little by little over a period of months, including a video and digital pictures of the missing singer.

Check out the band's YouTube video clue, MySpace page and web site.

I'm not sure how much buzz they actually created with this idea. But it seems like an excellent concept with a lot of viral marketing potential.

Could you do something similar with an aspect of your musical story?

-Bob

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