Cameron Mizell, a musician from Brooklyn, NY, wrote a
blog post last week on how to create a fan email list with Google Docs. It's well done and demonstrates just one way that anyone can take existing technology and turn it into a no-cost marketing tool.
Another way to use Google to build a mailing list is
Google Groups. With this option, in addition to having a place where people can sign up to get email updates, you can also create a mini fan community where members can create profiles, start discussions, upload files and photos, etc. Be sure to check out all the settings and adjust them according to how you want the group to operate.
Of course, Google also owns
Blogger, which you can use to publish a blog for free. They run
YouTube and
Google Video. I've also seen some creative uses of
Google Calendar to post show schedules.
There are no shortages of free promotion tools. The real question is ...
What will you do with them?
-Bob
Ready to turbo-charge your music marketing campaign? Check out all the new Crash Course packages on
Music Marketing,
Music Publicity, and
Internet Promotion at
TheBuzzFactor.com.
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