Hollywood Launch a New Music Release

What can musicians learn from software developers about introducing something new to the public? Maybe a lot. But it's probably not what you think.

According to this page on the 37 Signals web site, it boils down to three steps:

1) Tease
2) Preview
3) Launch

Read it for more details, but I think there's a lot that can be applied to music here.

Bottom line: Promotion shouldn't start the day the CDs arrive from the manufacturer (or the songs are available on iTunes). A whole string of activities can take place in the weeks and months leading up to the "for sale" date.

Thanks to Nashville musician Christopher Joel for turning me on to this concept!

-Bob

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