The Road Hammers Nail Their Web Site Design

During my weekly Berklee music marketing class chat session last night, a student made me aware of The Road Hammers. It's a Canadian band that plays country rock music for truck drivers and people who love life on the road. To give you an idea, some of their songs include "Girl on the Billboard," "East Bound and Down" and "Heart With Four Wheel Drive."


A band that serves a niche audience like this is interesting enough. But what really impressed me was The Road Hammers' web site. It has so many great elements, including ...

• Simple, clear, one-word site navigation links right under the banner at the top.
  
  
• Tasteful use of Flash-based elements within the page, such as the top banner and the video player further down the page. (Note: Too many music sites abuse Flash.)
  
  
• The "Submit Your Own" fan photos section. Nice interactive touch!
  
  
• An email list sign-up form near the top of the page
  
  
• Clear sections for the band's latest blog posts, news, and tour dates.
  
  
• And short spoken word audio clips that sound like a trucker speaking over a CB radio.

Overall, a great home on the Web for a band that cleverly stands for something. Visit The Road Hammers' site and see for yourself.

-Bob

P.S. Want more music web site design tips? Check out the brand new Killer Music Web Sites special report and audio. On it I critique 19 artist and record label web sites and point out in detail what's working, what isn't working, and what needs to be changed. Don't promote yourself online without these music web site design essentials.