Is Your Music 'Findable' Online?

Last week I read through Mark Penn's book, Microtrends: The Small Forces Behind Tomorrow's Big Changes. It's a fascinating read based on some in-depth research, but one microtrend in particular caught my eye ...
It's a category of consumer that Penn refers to as "New Info Shoppers."

From the book:

"A whopping 92% of respondents said they had more confidence in information they seek out online than anything coming from a salesclerk or other source. They believe the information they find, not the information that is spoon-fed to them ..."

Consider that again: Smart consumers these days trust what they find -- or discover -- on their own first and foremost!

Another passage from Microtrends:

"An astonishing 70% of Americans now say they consult product reviews or consumer ratings before they make their buying decisions."

Admit it, you often do this yourself before spending money on a product or service. Which begs the question ...

How 'Findable' Are You Online?

When someone searches for your band name, your song or album titles, or your genre ... what do they discover?

Here are just some of the ways savvy customers find the info they're looking for today:

• Google (or Yahoo or Bing) search results
• How other music lovers rate it on CD Baby, TheSixtyOne and Amazon
• What they find via Google Blog Search or on Technorati
• What other shoppers are saying on photo- and video-sharing sites like Flickr and YouTube
• What their immediate circle of friends think about it on Facebook, Twitter, MySpace, LinkedIn, and more.
• What they uncover on music wikis and other online forums

Finally, what steps can you take today to improve the odds that you'll be found and revealed in a positive light via the online avenues listed above?

Your mission: Go forth and make yourself and your music findable!

-Bob

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