Create an Experience for Your Fans

If you've ever seen performance coach Tom Jackson give a workshop, you've heard him talk about the importance of creating "moments" -- those special times during a performance when you make a meaningful connection with the audience.

Tom's gift is helping musicians use song arrangements and stage presence to create those moments. But there are other ways to add value to your live shows and create experiences that your fans will rave about to their friends and remember for years.

Two places I visited last weekend in Kansas City drove this point home. One was the KC Renaissance Festival, where atmosphere and interaction run rampant. Check out this video which spells out the important marketing lessons I learned there:


The Limeybirds (pictured below) were one of many saucey musical acts that entertained the throngs at the KC RenFest.
After a long day at the festival, we headed to the T-Rex restaurant for dinner. What an experience this place was -- an eatery with a dazzling prehistoric theme.
My daughter Kelli enjoyed petting a mechanical moving Apatosaurus as we ate.

What's the point? I realize you may not be able to resurrect Jurassic Park at your next gig. But you could create a vibe, choose a theme, promote a costume night, or add some similarly fun element to spice up your live show.

Don't just show up and go through the motions at your next gig. Make it an experience -- one your fans will thank you for and tell their friends about.

-Bob

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