The Lucrative College Music Market: How to Tap Into It

Have you ever heard of the National Association for Campus Activities (NACA) or the Association for the Promotion of Campus Activities (APCA)?
These organizations have regional and national conferences in the U.S. where independent, unsigned musical acts of all kinds showcase in front of hundreds -- sometimes even thousands -- of college campus entertainment buyers.

If you do well at a NACA or APCA showcase, you can book dozens of college shows worth tens of thousands of dollars at one time.

But here's the thing ...

Many indie artists don't even know about this hidden market. And those who do are confused and intimidated by it.

Ari Nisman, president of Degy Entertainment, is one of the top college music booking agents in the U.S. He knows the opportunities and pitfalls of this hot market more intimately than practically anyone else on the planet.

In April, my pal John Taglieri sat down with Ari and grilled him for more than two and a half hours. During this exhaustive interview, Ari bared his soul and revealed all of his college booking secrets for the first time.

Read more about tapping the college music market here.

You don't want to miss this one!

-Bob


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