The Oprah Winfrey & Jerry Springer Guide to Personal Branding

What can Oprah Winfrey and Jerry Springer teach you about creating a powerful brand identity for your music and yourself as an artist? Watch my latest YouTube video and you be the judge.


This short video clip is from a recent workshop I gave at the CIA Summit in Franklin, TN. Amidst the jokes and fun I had with the crowd are some potent lessons on crafting an identity that cuts through the clutter.

-Bob


Register now and get discounted tickets!

Check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

Did you enjoy this blog post? Subscribe now and get all of my newest ideas delivered by email or RSS feed. Learn how here.