Monday, December 15, 2008

Quincy Jones on Music Career Success

There's a great interview with music legend Quincy Jones in the January issue of Success magazine. As you may know, Jones is an American music impresario, conductor, record producer, arranger, film composer, and trumpeter. In the article he shares some timeless keys to success.

During five decades in the entertainment industry, Jones has earned a record 79 Grammy Award nominations (with 27 Grammy wins). He is perhaps best known as the producer of Michael Jackson's Thriller album, which has sold 104 million copies, and as the producer and conductor of the charity song "We Are the World."

Here are three gems on success from the article:

1) Combine your emotional passion with concrete work and education

Jones points out that the dictionary is the only place where "success" precedes "work" -- because it's alphabetical. "You have to get off your butt and do it," he says. "You have to have a core skill and study all aspects of it. The emotional side will drive you, but the science is what will prepare you."

2) Let obstacles become your inspiration

Like most success stories, Jones has had his share of challenges -- financial failures, a near-fatal cerebral aneurysm, etc. He says when faced with such dilemmas, everyone has a choice in how to deal with them.

"You can see darkness or light," he says. "I've always chosen light."

3) Success is sweetest if it expands over a lifetime

Jones has immersed himself in a wide variety of roles and styles within music. And at age 75, he has no plans of slowing down. Don't limit yourself to one area of expertise, he suggests. Expand, grow and explore throughout your entire life and career.

Wise lessons from a music industry veteran!

-Bob



Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Thursday, December 11, 2008

Don't Read This Blog Post! And I Mean It!

Stop Reading This!

Really. Just close up this page and walk away from your computer.

Why?

Because ... haven't you heard the news? The major media institutions are crumbling because of you.

The Tribune company filed for bankruptcy. Daily newspapers, network television companies, even the almighty Clear Channel is struggling.

And it's all your fault!

Okay, the sluggish economy is causing advertisers to cut back. That's one factor. But there's a bigger reason for this collapse. And it isn't because nobody reads anymore.

The truth: Consumers like you are now getting your news and entertainment online.

That's right. Instead of relying on network TV and cable, you're now watching more stuff on YouTube or downloading it to your iPod or cell phone.

The places you used to get your news (radio, TV, and newspapers) are now being abandoned in favor of a crazy array of new information sources: blogs, podcasts, Twitter feeds, Google News alerts, and more.

Heck, PC Magazine just killed off its print edition and is going to a strictly online format.

So, to stop the madness, the solution is simple ...

Just stop getting informed through all these newfangled channels and go back to what worked in the past -- traditional media sources.

Right?

Or is there another way to look at this? Hmm ...

OK. Joke's over. Pardon my December Fool's prank. But there's a point here:

You need to embrace these changes!

What does that mean? It means you should ...

STOP being obsessed with getting traditional media exposure. If you can get it, great. But make radio, TV, magazines, and daily newspapers just part of your overall strategy.

START getting comfortable with your own place in the online world. Get over the "I don't have time to blog" mentality or the "Twitter is stupid" attitude.

STOP spewing out the "Marketing is expensive" scapegoat. It's not -- IF you embrace the new social media. It takes time and effort, yes. But money, no.

START sharing yourself online and having fun with your marketing and sales activities. Make it part of the creative process, not a sad chore that is required.

So, should you really stop reading this blog? No. Please come back and continue to get ideas and inspiration here.

But if you're ready to get busy and create your own online content for your fans to consume ... By all means, stop reading and go DO IT!

-Bob

Join me for a New Year's Prosperity Plan workshop ...

"How to Beat the Recession, Reach Your Creative Goals, and Thrive in 2009!"
Coming to these cities:

San Francisco, CA - Saturday, December 27
Los Angeles, CA - Saturday, January 3
St. Louis, MO - Saturday, January 10

A powerful hands-on workshop for songwriters, musicians, authors, writers, artists, actors, and anyone with a creative entrepreneurial bone in their body.

Get more details on the New Year's Prosperity Plan workshop here.

Tuesday, December 9, 2008

14 Incredibly Useful Music Links: Listen to This Blog Post

Here's a special audio version of my long-running Buzz Factor ezine. Click the play button as I talk about the various links below. You can also download the MP3 of this audio using this link.


Blip.tv's great tutorial on producing online video. Covers pre-production and planning, shooting video, recording audio, lighting, editing techniques, and more.

Also see Seesmic.com and 12seconds.tv.

The Hype Machine follows music blog discussions. Great site to discover the most prominent music blogs.

RockStarLifeLessons.com is an awesome blog from my friend Carla Hall. Check out the Reading Room and these posts:
A Hustler's Guide to Gig Promotion
How to Leave Your Day Gig
Motown's Secrets of Success - DIY Style

iGoogle dashboard article by Christopher Penn

Google's new Friend Connect - turn your site into a social networking center. Watch the Google Friend Connect video

New on Artist Empowerment Radio Podcast:

Jana Stanfield on Getting Paid What You're Worth

Wedding Gigs and Lucrative Niche Markets for Musicians

Bob's New Year's Prosperity Plan workshop coming to San Francisco, Los Angeles, and St. Louis, MO.

33 Social Media Music Sites - includes iLike, PureVolume, Last.fm, iMeem, ProjectPlaylist, and more.

NPR article on Dallas Green: Boosting Music Sales, one blog and MP3 file at a time

The Slow Build Approach to Book Marketing

FullTimeAuthor.com - for writers, authors and independent book publishers

Guerrilla Music Marketing Handbook

Killer Music Web Site Design

Ask Bob Music Marketing Teleclass - Nov 2008

70 Ways to Promote and Sell Your Music on the Internet

Killer Music Press Kits

Crash Course packages on Music Marketing, Music Publicity, and Internet Promotion

3rd annual Holiday Video from Bob, Pooki and Kelli. Embarrassing? You decide. (Watch the high quality version, if you can - look for the link under the screen.)

The much-loved 2007 Jingle Bell Rock video

The 2006 family holiday video that started it all. (Look how young Kelli looks there.)

Thanks for listening and clicking.

I hope your holiday season is filled with joy, laughter and love.

-Bob

Monday, December 8, 2008

Friday, December 5, 2008

New Year's Resolutions: Your 2009 Music Prosperity Plan

This just in ...

I'm hitting the road right after Christmas and bringing a powerful new hands-on workshop to the following three cities:

San Francisco, CA - Saturday, December 27
Los Angeles, CA - Saturday, January 3
St. Louis, MO - Saturday, January 10

I'm calling it "Your New Year's Prosperity Plan: How to Beat the Recession, Reach Your Creative Goals, and Thrive in 2009!"

Who should attend? Well, songwriters and musicians, of course. But this event will also boost the careers of writers, authors, artists, actors -- in fact, anyone with a creative entrepreneurial bone in their body.

Please help me spread the word by sending your creative friends in the area to the 2009 Prosperity Plan workshop page.

Hope to see you in one of these three cities in a few weeks!

-Bob



Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Tuesday, December 2, 2008

The Road Hammers Nail Their Web Site Design

During my weekly Berklee music marketing class chat session last night, a student made me aware of The Road Hammers. It's a Canadian band that plays country rock music for truck drivers and people who love life on the road. To give you an idea, some of their songs include "Girl on the Billboard," "East Bound and Down" and "Heart With Four Wheel Drive."

Road Hammers country music web site design

A band that serves a niche audience like this is interesting enough. But what really impressed me was The Road Hammers' web site. It has so many great elements, including ...

  • Simple, clear, one-word site navigation links right under the banner at the top.

  • Tasteful use of Flash-based elements within the page, such as the top banner and the video player further down the page. (Note: Too many music sites abuse Flash.)

  • The "Submit Your Own" fan photos section. Nice interactive touch!

  • An email list sign-up form near the top of the page

  • Clear sections for the band's latest blog posts, news, and tour dates.

  • And short spoken word audio clips that sound like a trucker speaking over a CB radio.

Overall, a great home on the Web for a band that cleverly stands for something. Visit The Road Hammers' site and see for yourself.

-Bob

P.S. Want more music web site design tips? Check out the brand new Killer Music Web Sites special report and audio. On it I critique 19 artist and record label web sites and point out in detail what's working, what isn't working, and what needs to be changed. Don't promote yourself online without these music web site design essentials.

Wednesday, November 26, 2008

Recalibrate Your Music Career

The writing has been on the wall for years. But it's amazing how many people are still stuck on the old ways and outdated paths to music success -- they need to impress gatekeepers, they need massive radio and media exposure, they need to sell out stadiums, yada yada, blah blah.


For a little insight into this, check out the latest rant from the ever opinionated Bob Lefsetz. The thing I like about him is that he's polarizing. You either love him or hate him. And when it comes to his take on the state of the music business, I am definitely a member of the choir he's preaching to.

Here are some gems from his Nov 24 post, called "It's 1968 All Over Again":

It's time to recalibrate. Don't even worry about hits. Uniqueness plays to your advantage. It's about growing your niche to the point it can support you.

Focus on how you can keep your core satiated, how you can grow that core, not how you can leapfrog into major media exposure.

It's not about impressing the gatekeepers, but making sure your audience has enough music to listen to, to pass along.

It doesn't pay to spend a fortune to reach an ever-shrinking audience of singles buyers. What you need is a higher price point. You need fans to generate revenue from multiple streams.

Amen to that, brother!

Wake up and smell the gigabytes. Today it's about serving your audience -- which, by the way, does NOT include everybody.

Today it's about finding the intersection where your style, substance and talent overlaps with a particular slice of the music enthusiast population.

Today it's about growing a core audience of true fans who will enjoy and support you, and will spread the word to their friends.

Read Lefsetz entire post. Absorb the articles, podcasts, videos, and music resources on this site.

Then get busy honing your sound and connecting with your core audience!

-Bob

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Wednesday, November 19, 2008

Is Your Music Web Site Doing More Harm Than Good?

Everyone needs a web site. And these days, most songwriters, musicians, bands, and indie record labels have one.

But the sad news is ...

Most music web sites are poorly designed, confuse music fans, and chase people away in droves.

What's the solution? You need to ...

Design a Music Web Site That Attracts Fans, Sells Your Music, and Builds Your Music Career

The good news is, it won't cost you a lot of money to create a killer music web site. In fact, most of the elements that make up an effective music site can be created for free or very little cost.

This isn't about big budgets and complicated technology. It's all about doing a few simple things to present yourself clearly, build a fan base, book more gigs, and sell a lot more of your music online.

Click here to continue reading ...

-Bob

Friday, November 14, 2008

7 Must-See Links for Indie Artists & Music Promoters

You're too busy to surf the web all day. That's my job :-) Here's some great info I found in the past week or so that's worth reading ...

100 Free and Affordable Music Promotion Tips from Hypebot - that's a lotta tips!

360 Music Deals Become Mandatory As Labels Prepare For Free Music, from TechCrunch.

Ariel Hyatt on how Twitter is changing the way musicians build community online.

Does 'Going Pro' Squeeze the Joy Out of Your Passion? Great post from Christine Kane.

Branding 101: How to Promote Your Blog Like the Big Guys Do - from Leo Babauta's Write to Done blog

Steve Rubel makes a great point with The End of Tangible Media is Clearly in Sight. You better be embracing digital delivery formats, or else ...

Great post from Darren at Problogger on 8 reasons to combine an email newsletter with your blog. I do it. It works.

-Bob

P.S. I'm still looking for your top music marketing question. I'll answer it on a live call Nov 19. Submit your question and get the access code here.

P.P.S. I'm seriously thinking of doing 2009 marketing plan workshops in LA and San Fran the 1st of the year. Got any ideas for venues?

Wednesday, November 12, 2008

Music Promotion Link Love Train

Do you know who's talking about you online? One of the best ways to keep your finger on that pulse is to set up a Google Alert. I've been doing that for many months to keep track of my Internet presence.

What I haven't been doing is giving props to the good people who are writing about me online. So starting now, I plan to post a monthly rundown of the sites that send some link love my way.

Here's the Bob Baker Link Love Train for October 2008:

Aspiring Webmasters Want To Know, What Makes A Website Grow?

New Guns N' Roses - There Was A Time

If A Guitar Player Plays in a Forest …

Different Ideas to Promote Independent Artists

Bob Baker mention

Headers That I Like

How to Make a Living as a Full-Time Indie Musician

The First Critical Step to Successful Change

Perfect Porridge Indy Band Marketing Tips: Web Domains

The Kama Sutra of Music Marketing

Five Reasons to Self-Publish Your Own Book

Supercharge Your Art Sales: Let Them See It, Touch It, Hear It, Taste It, Smell It

Thanks to everyone who mentioned me. I truly appreciate you!

-Bob



Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Tuesday, November 4, 2008

THIS Could Happen If You Don't Vote TODAY

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A friend sent me this video and inserted my name.


If the video isn't showing here, you can watch on this page.

This is hilarious -- but it makes a serious point. Don't take anything for granted. The last two U.S. Presidential elections were "won" by razor-thin margins. Your vote does count.

So today, get your ass to your local polling place and cast your vote. So what if there are long lines. So what if the polls indicate one ticket is way ahead in the race. So what if you are sick of hearing about politics.

Don't make excuses. Don't squander a real opportunity for positive change.

And ... don't let the sad sap in the video be YOU!

-Bob

P.S. If you want to send your friends the video above with THEIR name inserted, go to www.cnnbcvideo.com.

Friday, October 31, 2008

Holiday Music Marketing Ideas

It's Halloween, and my mind is racing with scary marketing ideas related to the holidays. Here's what sparked the idea for this post ...

I picked up a flier this week. What caught my eye was the headline:

"Cranksgiving"

At first I assumed it was promoting a Thanksgiving concert by a metal band. But a closer look revealed it to be an annual bike ride to collect canned goods for the homeless. Very cool concept.

But I still think Cranksgiving would be a great name for a rock show in November.

Wondering how you might use this idea? Here's how ...

Write down a list of holidays that will take place over the next six months or so. Also write down any common phrases associated with those holidays. Examples:

  • Merry Christmas
  • Holiday cheer
  • Turkey Day
  • Plymouth Rock
  • New Year's Eve
  • Happy new year
  • Etc.

Now take each word (and even syllable) and play with it. Go to a site like www.rhymezone.com and see what sound-alike words you come up with.

  • How about "Hairy Christmas" for a hair band?

  • "Plymouth Rock" has a lot of possibilities.

  • "Merry KISSmas" for a tribute band.

  • What about "Crappy New Year"?

  • "New Years Heave" anyone?

See, this marketing thing can be creative and fun!

Got any good holiday music theme examples or ideas? I bet you do. Click the Comment link below and post yours.

-Bob

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Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

Wednesday, October 29, 2008

Send Me Your Top Music Marketing Question

I want to know what's on your mind.

In particular, I want you to send me your #1 question about guerrilla music marketing, publicity, Internet promotion, sales, or music career planning.
I'm collecting these questions now, and I will answer the best ones submitted during a special FREE teleclass on:

Wednesday, November 19
starting at 9 PM Eastern
(8 PM Central, 6 PM Pacific)

To submit your question and get access to the call-in number and access code, please go to this page.

I've been wanting to do a call like this for a long time. My friend Angela Stevens, who does the great voice-over work on my Artist Empowerment Radio podcast, will host the call. I know it will be fun and informative.

So submit your question and register now here.

-Bob



Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Monday, October 27, 2008

Music Press Kit Essentials: The Positive Quotes Page

There are many elements that make up a great music press kit. Here is just one of them ...

A media person will rarely listen to your CD all the way through -- especially the first time. The same goes for reading all of the articles and reviews included in your press clippings. That's where the Positive Quotes Page comes into play.

Music Press Kit

Use these two tips to create yours:

1) Pull out highlights from published reviews

You know that sprinkled throughout all of the write-ups you've earned are some golden nuggets of praise. I suggest you do what major motion picture marketers do ...

Pull out the best one- or two-sentence quotes from a variety of media sources, as in "'Two thumbs up!' -Roger Ebert." Go through all of the published write-ups in your collection of press clippings and find the most sparkling endorsements.

Examples:

"Acme Rock Band sizzles on its debut CD!" -The Podunk Gazette

"The new disc from Acme Rock Band is chock full of catchy, three-minute pop
gems." -New Music Dispatch

Take these quotes and display them all on a single sheet or web page. You might put a headline at the top that reads: "Here's what the media are saying about Acme Rock Band ..."

I also suggest using this positive quotes sheet as the cover page for your stapled collection of press clippings. That way, someone could get a quick overview of the great things media sources have been saying about you. And the full-length articles are in the same package for those who want to read a little deeper.

2) Ask select industry people for a comment to include in your kit

What if you're just starting out or have a newly formed band? You may not have many (or any) positive quotes or press clippings. Now what?

Approach people you know in the music business (nightclub owners, studio engineers, disc jockeys) and ask them for a comment you can use. "I can always count on The Porcupines to put on a great show at my club!" -Ted Smith, owner, the Cool Club. That's a good start when you're short on traditional media quotes.

Also, when gathering these blurbs, feel free to suggest the wording for the person's comment. He or she can always change or tweak it, but you may be surprised by how many people will accept the blurb you wrote as is and let you use it on your Positive Quotes Page.

-Bob

Killer Music Press KitsP.S. The ideas above are excerpted from my Killer Music Press Kits package. In addition to this popular resource, here are some other publicity related titles:

Music Publicity Crash Course collection (scroll down the page a little)

Online Music PR Hot List

Music Publicity Bootcamp (now at a reduced price for a limited time)

Do-It-Yourself Internet Music Publicity

Wednesday, October 22, 2008

Will I See You Oct 27 in St. Louis?

I'll be speaking in my hometown next week. If you know someone in the St. Louis area, please pass this on to them.

Monday, October 27
St. Louis Musicians Unite meeting
Cruisin' Route 66
7895 Watson Rd
St. Louis, MO 63119
8:00 to 9:00 PM

I'll present a talk on the basics of guerrilla music marketing to this St. Louis music group. Get more details here:

www.StlMusiciansUnite.com

For all my upcoming live events and performances, visit this page.

-Bob

Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

Monday, October 20, 2008

The Do-It-Yourself Music Interview

Sure, it would be great to get magazine feature writers to interview you and run your life story in print. But if that goal is slow in coming, don’t give up. Do it yourself.

Here's how ...

Imagine your ideal interview. What questions would you like the interviewer to ask you? What sort of fascinating answers would you provide to amaze and inspire readers? Have some fun thinking this through.

Next, write out your fantasy questions and answers. But don't ramble about everything under the sun. Stay focused on your musical identity and why people should care about you and your songs. Make your responses lively, interesting, and maybe even a little shocking and controversial.

Take this self-produced Q&A and put it in your press kit and on your web site, or use it as a stand-alone item sent to the media. Journalists will use it to learn more about the artist behind the music, and they may very well use your quotes in the articles they write about you.

-Bob

This tip comes from Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas, Tips & Tactics for Do-It-Yourself Artists

Check out the amazing things people are saying about the ideas in this book.

Thursday, October 16, 2008

Sell a Lot More Music & Merch for $7

One of the keys to making money in any creative field is giving your customers a variety of ways they can interact with and support you.

On one end of the spectrum is free stuff -- for you that might be free MP3 downloads and video clips; for me it's this blog, my free ezine, podcast, articles, etc.

Way on the other end you'd have your highest price offerings -- corporate gigs, licensing, and sponsorship deals for bands; and more expensive home study packages, online courses, and consulting services for authors like me.

In the middle is another range of options -- you sell CDs, merch, and admissions to live shows; I sell books, special reports, audio programs, and live workshops.

It's good to give people various points of entry like this. You don't want to price everything so low that you become the Wal-Mart of your genre or field. And you don't want to overprice everything and scare people away before they've even had a chance to sample what you do.

How can you apply this concept to your situation?

Make a list, from free to very expensive, of all the music products and services you can offer. Then be sure to make your fans and business partners aware of the various options they have to experience and enjoy you.

I'll practice what I preach right now ...

Last month, Nick Nanton and I launched a new resource called 7 Secrets to Making Real Money with Your Music. It's available as both an online course and a physical product that comes in a binder with two audio CDs.

And it's not cheap. The online version alone is $77. And I think it's worth every penny.

But not everyone can afford (or they convince themselves they are not worthy of) that amount of money.

And that's fine. Not everything you create will be suited for everyone. We produced this title for serious music makers who are ready to take their passions to a higher and more profitable level.

Yet ...

I know that in the current economic climate, there's a great need for ideas on how to spark new sources of music income. So here's what I'm doing to satisfy people on the other end of the spectrum:

I'm making a 39-page section of my Guerrilla Music Marketing Handbook available for just $7.

The section is called "Guerrilla Music Money & Sales" and includes the following chapters ...

  • 39 Ways to Sell a Lot More of Your CDs, DVDs and Music Merchandise. One solid idea after another on how to boost your CD and merchandise sales. Includes a list of the top web sites and e-commerce channels where you can sell your music worldwide.

  • The Easiest Way to Make Money in the Music Business. Stop buying into the "starving musician" stereotype. The most prosperous musicians use this technique to support themselves. Here's what you need to do to thrive in the music business.

  • 25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment Purchase. It's one of the age-old music biz challenges: how to overcome a lack of money. Use these ideas to make, save and raise the extra cash you need.

  • How to Double Your CD Sales (in 90 Days or Less). Want to sell a lot more of your music? Here's what the smart indie artists are doing to profit from their hard work and creativity.

Click here to order it now.

There you go. If 7 Secrets to Making Real Money with Your Music is out of your range right now, I understand. I've been there myself before.

Then take me up on this offer to get a ton of money-making music tips packed into these 39 pages -- for only $7. Click this link to order.

Note: If you already own the Guerrilla Music Marketing Handbook, you already have this section. But if you don't, it's a great way to get a very inexpensive taste of the great ideas contained in my best-selling book.

If you want the entire Guerrilla Music book, the PDF download is only $24.95, and the paperback is $29.95 plus shipping.

See? I just gave you a number of options to get more involved in my world and come play with me. Do the same thing with your fans.

Variety is the spice, baby!

-Bob

Wednesday, October 15, 2008

Hollywood Launch a New Music Release

What can musicians learn from software developers about introducing something new to the public? Maybe a lot. But it's probably not what you think.

According to this page on the 37 Signals web site, it boils down to three steps:

1) Tease
2) Preview
3) Launch

Read it for more details, but I think there's a lot that can be applied to music here.

Bottom line: Promotion shouldn't start the day the CDs arrive from the manufacturer (or the songs are available on iTunes). A whole string of activities can take place in the weeks and months leading up to the "for sale" date.

Thanks to Nashville musician Christopher Joel for turning me on to this concept!

-Bob

Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Wednesday, October 8, 2008

How to Thrive With Music in a Down Economy

I admit it. We are living through some uncertain times right now.

I'm one of the more optimistic people you are likely to meet, and even I am concerned about the downturn in the world economy and financial markets.

But being aware of financial markets and consumer confidence does not equal being immobilized by them!

If you're an active musician, manager or promoter ... this is not the time to run for cover and hibernate. In fact, you should be doing just the opposite: taking proactive steps to insure your short-term and long-term cash flow and security.

Here are some steps you can take to thrive in a down economy:

If you play music full-time or part-time ...

  • Step up your promotion efforts. That's right. Instead of retreating in fear, get more active. And don't use the "I don't have money to spend on marketing" excuse. There are hundreds of ways to spread the word that don't cost a dime.

  • If you depend on gig revenue, make sure you stay in touch with your venue contacts. Sure, some establishments are cutting back on entertainment. But when they do book live acts, make certain you are "top of mind."

  • Communicate with your fans even more. If you have a decent mailing list, use it. If you don't, why not? Your list is your most valuable asset, so start building one -- or put a higher priority on building one.

  • Realize that people need music in good times and bad -- especially bad. View yourself as the provider of a valuable resource. Because that's what you are.

  • Write songs about the economy. Funny songs, serious songs, upbeat songs, or reflective songs that mirror current events.

  • If you live in the U.S., tap into the media frenzy surrounding the presidential election. Offer to play at a political rally or record the next "Obama Girl"-like viral video.

  • Pursue media coverage of all kinds. It's free exposure. And you don't need a fancy press kit to get it. All you need is a good idea that keeps the needs of the journalist, blogger, podcaster, or radio show host in mind.

  • Make smart use of the Internet. Has your web site been updated lately? Haven't published a new blog post since May? Are you making the most of MySpace, Facebook, YouTube, etc? If not, get busy.

If you just lost or are about to lose your day job ...

  • My heart goes out to you. But this could be a blessing in disguise. Most people who lose jobs are happier with where they end up a year later.

  • This could be an opportunity to finally pour some energy into that musical passion you've been suppressing for years. Take this time to explore your creativity and see where it takes you.

  • Take all the steps above.

The bottom line here is this: Don't become a victim of the real or imagined economic woes so many people are fearing today.

Instead, embrace the philosophy behind this quote from playwright George Bernard Shaw:
"People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them."
-Bob



Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Tuesday, September 30, 2008

What Are Your Top 3 Things?

I'll admit it. Lately, I've been feeling overwhelmed.

Too many tasks on my to-do list. A constant stream of email in my Inbox. And more demands seeming to come from every direction. Such is the life of a full-time author and small business person.
But I'm not willing to accept this as the normal state of doing what I do.

So here's something simple I'm going to try to get my balance back. And I encourage you to try this as well.

Every morning ask yourself:

What three things can I do today that would have the greatest positive impact on my ...

Then fill in the blank.

You might complete the question with "music sales" or "career as a musician" or "fans." Perhaps "Internet presence" or "live gigs" would work here too.

Really ponder what would have the "greatest positive impact" on your chosen area. And write down your top three answers.

Now you know what's most important and what to focus on today.

Here's another version of this that might be even more powerful. Ask a series of similar questions limited to one thing you can do in the most important areas of your life.

Examples:

  • What one thing can I do today that would have the greatest positive impact on my happiness?

  • What one thing can I do today that would have the greatest positive impact on my health?

  • What one thing can I do today that would have the greatest positive impact on my wealth?

  • What one thing can I do today that would have the greatest positive impact on my relationships?

  • What one thing can I do today that would have the greatest positive impact on my contribution to society?

You get the idea.

Instead of being swept up in the endless flow of tasks and trying to get "caught up" -- which never seems to happen for me -- instead focus on the big picture and what is truly important.

Let's try it together. We may still have a long list of things that are "undone." But I bet we make monumental progress on the things that are most important.

-Bob

Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...

Friday, September 26, 2008

You Can Prosper With Your Music - Even in This Economy

For months now I've been working in silence on a brand new resource. It's finally ready, and the timing couldn't be better.

I'm sure you've been following news stories about the monumental failures with U.S. financial institutions and the government bailouts.

No matter where you live in the world, you may be worried and wondering how the unstable economy will affect your life and music career.

How will you earn a living now that consumers are getting even more protective of their limited funds? How can you support yourself with all the financial uncertainty in the world?

Well, I help answer those questions on this page.

All I can say is that, for me personally, I have generally done better with my business when the economy was supposedly in a recession. I've never let outside circumstances influence what happens with my own mission and pursuits. I encourage you to do the same.

Again, you can read more about it here.

-Bob

P.S. Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.

Ready to turbo-charge your music marketing campaign? Check out all the new Crash Course packages on Music Marketing, Music Publicity, and Internet Promotion at TheBuzzFactor.com.

Wednesday, September 24, 2008

Guerrilla Marketing on the Front Lines

After many years of publishing by own brand of Guerrilla Music Marketing books, I am now officially part of Jay Conrad Levinson's series of Guerrilla Marketing books.

You see, Jay wrote the first Guerrilla Marketing book back in 1983. It was one of several books that inspired me to travel the path I've taken.

Jay's original Guerrilla book spawned a series of about 30 books that he's written or co-written over the years, and millions of copies have been sold.

Even though Jay gave me his blessings years ago to use the Guerrilla name, I've never actually been part of his series. But that changes this week with the release of Guerrilla Marketing on the Front Lines.

The subtitle of this new, 300-page book is "35 World-Class Strategies to Send Your Profits Soaring." My pal Mitch Meyerson (an awesome guitar player, by the way) spearheaded this title and asked some of his favorite guerrilla marketers to each contribute a chapter. And I'm one of them!

I'm honored to be in such great company.

Mark Victor Hansen (of Chicken Soup for the Soul fame) wrote the Foreword. Some of the other authors include Alex Mandossian, Michael Port, Rick Frishman, Al Lautenslager, Roger C Parker, Travis Greenlee, Craig Valentine, Grant Hicks, and many more.

Here's the cool part ...

The official launch date is today, Sept. 24. If you purchase the book this week, I'll send you details on how to access a special live conference call that features me, Jay, Mitch, and several of the other Front Lines authors.

You can order the book on Amazon here (please do that today, if you can):

Be sure to forward your Amazon receipt to me so I can send you the conference call details.

Or get an autographed copy directly from me by using this link. Note that I have only about 30 copies in my personal stock, so quantities are limited with this option.

When you order it from me, I'll also send you details to access the call.

This is exciting. Thanks for allowing me to share this good news with you!

-Bob

P.S. Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.

Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

Tuesday, September 9, 2008

Using Google as a Marketing Tool

Cameron Mizell, a musician from Brooklyn, NY, wrote a blog post last week on how to create a fan email list with Google Docs. It's well done and demonstrates just one way that anyone can take existing technology and turn it into a no-cost marketing tool.
Another way to use Google to build a mailing list is Google Groups. With this option, in addition to having a place where people can sign up to get email updates, you can also create a mini fan community where members can create profiles, start discussions, upload files and photos, etc. Be sure to check out all the settings and adjust them according to how you want the group to operate.

Of course, Google also owns Blogger, which you can use to publish a blog for free. They run YouTube and Google Video. I've also seen some creative uses of Google Calendar to post show schedules.

There are no shortages of free promotion tools. The real question is ...

What will you do with them?

-Bob

Ready to turbo-charge your music marketing campaign? Check out all the new Crash Course packages on Music Marketing, Music Publicity, and Internet Promotion at TheBuzzFactor.com.

Thursday, September 4, 2008

Best Way to Promote Music on a Budget

In the last post I covered How to Learn More About the Music Biz. This is a direct follow-up to that post, so if you missed it, be sure to read it here.

As you now know, the best way to absorb and remember information is to flood your senses: Read about it, talk about it, listen to and watch others talk about it and do it. Most importantly, DO IT yourself. And, to take it to the deepest levels of permanent understanding, teach others how to do it too.

This is an awesome insight into how your brain works and how you can use it to learn the things needed to further your music career and life.

But there's another aspect of this you can use to market yourself in a big way. Here's the secret ...

Your fans and potential fans learn about music the same way.

Think about some of your favorite artists. How did you become aware of them?

Perhaps a friend talked about them. Or you read a review of their CD. Or maybe you heard them first on a radio show or podcast. Or perhaps you saw a YouTube video of one of their songs.

Something brought their music into your awareness for the first time. Once that interest was sparked, each new exposure brought a deeper recognition and understanding of the artist and his/her music.

And if you look at the percentage breakdowns of how people remember (from the previous post), the same elements apply to fans.

That's why getting a glowing written review of your music doesn't always lead to a boost in sales. Simply reading about new music doesn't make a huge impact. People quickly forget.

That's also why running ads is generally a waste of money. Seeing and reading an ad might help create some awareness, but it does little to create a lasting impression (unless done repeatedly for months and years -- which is not feasible for most indie artists).

Ideally, the best way to promote your music is to hit your ideal type of music consumer from various angles. Sure, you want them to read and hear about you. The more often, the better.

But you also want them to see and hear you at the same time (as with online video). You want them to experience you directly (at a live show). And you especially want them to share their enthusiasm with others (raving to their friends).

So, from now on, when you come up with a new music promotion plan, make sure it includes many ways that current and potential fans can:

  • Read about you (in your ezine, blog and media coverage)
  • Hear your music (and you speak about it)
  • See photos of you
  • See and hear your music in a visual format (videos, audio slide shows)
  • Experience your music live
  • Talk about you
  • Share your music with others
  • Explain something remarkable that you did

In other words, how can you bombard their senses in such a way that your ideal fans won't forget you?

It doesn't take a ton of money to accomplish that. It just takes lots of creativity and action on your part.

Have fun promoting!

-Bob

P.S. Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.

Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

Tuesday, September 2, 2008

How to Learn More About the Music Biz

You already know this: To be successful with your music, you must have talent and drive and be smart about promoting yourself. You also have to mentally absorb and learn a lot of STUFF.

How do you keep up with it all?

Well, here are some interesting stats about the way people internalize ideas.

WE REMEMBER ...

10% of what we read (books, blogs, articles, etc.)
20% of what we hear (conversations, audio programs, music)
30% of what we see (pictures, images)
50% of what we see and hear (audio-visual presentations, personal observation)
70% of what we say (discussions with others, self-talk out loud)
80% of what we personally experience (do through action)
90% of what we teach others (share what we've learned)

These numbers are loosely based on something called the Cone of Experience created years ago by an educator named Edgar Dale. Apparently, Dale never assigned percentages to his "cone" and warned that the levels of experience don't always apply to every person in every situation.

But the implication is clear ...
The more ways you absorb new information, the greater the chances are it will take root in your mind and make a real impact in your life.

For example, you can read about how to drive a car and get a minimal amount of knowledge that way. You can listen to someone who knows how to drive, and even watch them while they drive ... and that will give you a greater understanding.

But getting behind a wheel and actually driving will give you the most direct experience. And if you take the knowledge you gained through that experience and tell someone else about it -- on top of the previous reading and watching and listening -- you will know how to drive a car on the deepest personal level.

So ... do you wanna learn something new?

Maybe how to "pimp" your MySpace profile, or how to edit video using iMovie on your Mac, or how to get more media exposure for your music?

Then don't just read about it. See, hear and feel it. Involve all of your senses. Read books about it. Listen to audio programs about it. Watch videos about it. Find out who's already doing it and talk with them.

Then try doing some of it yourself. And as you learn things about it, share your newfound knowledge with others -- while also continuing to read, write, hear, see, touch, smell, taste, and talk about as much of it as you can.

In the next blog post, I'll cover how to use these same principles to promote yourself and communicate with your fans.

-Bob

Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.

Wednesday, August 27, 2008

The Art of Simple Music Web Design

My old pal Bob Gleason recently sold his CD/DVD replication company and is now devoting a lot more time to playing music. The other day I visited Bob's web site to see what he was up to, and I was stuck by what I saw.

In an era of intense graphics, Flash intros and multimedia sensory bombardment, it was refreshing to see a music web site stripped down to the bare bones.

His one-page music web site may seem primitive at first glance. And it is missing some things (most notably an email list sign-up form). But a closer look reveals the effectiveness of its simplicity.

Right at the top you see who Bob is, what he plays, and who he might sound like. Perfect.

Under that is a lengthy list of places you can see Bob perform live. That makes sense, especially since he seems to be using this site primarily to promote his live shows. (Note the brilliant move to have MapQuest direction links for each venue.)

It's also a good site to send potential venue people who are thinking of hiring Bob. They can see where's he's playing, along with a lengthy list of cover songs he performs down the left hand column. He's also got his contact info and song samples prominently displayed.

Pay a visit to www.bigmusicbob.com and see for yourself.

True, this site won't win any design awards. But does that matter? No. What really matters is that people who visit the site can find what they're looking for -- which is access to Bob and his music.

You may not want your music web site to be this stripped down, and that's fine. But I encourage you to keep these simplicity principles in mind. Sometimes, less is indeed more.

-Bob

P.S. In the coming months, I plan to publish a Music Web Site Critique ebook and audio program. Subscribe to my free ezine and you'll be the first to know when it's available.

Ready to turbo-charge your music marketing campaign? Check out all the new Crash Course packages on Music Marketing, Music Publicity, and Internet Promotion at TheBuzzFactor.com.

Monday, August 25, 2008

My Best Music Success Advice

The week before last, my girlfriend Pooki and I attended a 7-day "Breakthrough to Success" workshop in Scottsdale, Arizona. It was presented by Jack Canfield, best known for the "Chicken Soup for the Soul" series and the book "The Success Principles."

It was an awesome event with about 400 attendees. We learned and grew so much and met fantastic people from all over the world.
It was by far the biggest investment I've ever made in personal development. And I admit, months ago when I made the decision to go for it, I was hesitant and more than a little fearful about committing our financial resources to this one event.

But now that we've experienced it, I am so thankful we took the leap of faith.

You see, I've been studying self-help and personal empowerment material off and on since I was 17 years old. And even though my life took many unexpected twists and turns, I've reached a stage that many people view as successful.

I feel blessed. And through my work, I enjoy passing on the "secrets" to success I've learned along the way. I do that through my many books, audio programs, live workshops, and resources such as www.MusicMarketingInsiders.com.

So here's my best advice for reaching your music goals:

1) Get out of your own way

The biggest obstacles humans face don't come from "out there" in the cold, cruel world. They reside within. We all carry negative beliefs and memories of previous experiences. We pick them up from our parents, friends, teachers, you name it. And these beliefs color our expectations and how we show up in the world.

So job #1 is to uncover these internal obstacles. To discover what's bubbling under the surface and holding you back -- often without you even being aware that these negative beliefs are there.

2) Upgrade your mental software

Install Empowerment Pro 2.0, if you will. This involves monitoring your internal dialogue -- your "self talk." Recognizing when you put yourself down or tell yourself you're not qualified or worthy to want something better for yourself.

At first, you'll be shocked by how often you limit your own potential. But that's great, because now you have the awareness to replace the old dialogue reruns with fresh, new content that brings out the true greatness that resides within you.

3) Get on the PE Diet

In this case, PE doesn't stand for Physical Education. It means Personal Empowerment. To improve your health, you wouldn't eat one healthy meal or have one good workout and then say, "There, I did it once. I'm set for life." Of course not. That would be silly.

Then why do people do that with their mental health and personal development? "I know that positive thinking stuff. It doesn't work," they say. Really? You tried it once and your life didn't change?

You know where I'm going with this. To be successful, you need to incorporate new healthy habits into your ongoing lifestyle. Not because you're a slow learner or there's anything "wrong" with you. But because constant focus on your personal growth is what brings about lasting results.

And that's why I've been feeding my mind with positive reinforcement for more than 30 years now. It keeps me on track. I've tried living life on autopilot too -- like the majority of people do. And I gotta tell you, it doesn't work for me.

That's why I encourage you to regularly exposure yourself to positive books, audio, movies, people, images, sounds, ideas, and more. That's also why I've dedicated my life to inspiring and empowering musicians (and other creative people) to express themselves and share their talents with the world.

I do that through books, reports, audio programs and live workshops. But last year I launched a new resource that really excites me, because -- unlike my other titles -- it provides regular ongoing exposure to new music career ideas, effective tactics, tips, tools, and more.

You can see what I'm talking about at ...

www.MusicMarketingInsiders.com

You've probably heard me talk about it before. But I just relaunched the site with a new intensity and commitment to providing valuable ongoing support for proactive artists, managers, promoters, and more.

Again, check it out at

www.MusicMarketingInsiders.com

You'll also find other sources of rich ideas and inspiration at

www.MusicMarketingBooks.com

To your success!

-Bob

P.S. I promise you, if you can get out of your own way, upgrade your mental software, and regularly feed your mind with empowering ideas and strategies ... you'll amaze your friends with the sudden burst of energy and accomplishments you produce.

Now wouldn't that be cool?

For more details, visit
www.MusicMarketingInsiders.com

Don't forget these sites too:
www.TheBuzzFactor.com
www.MusicPromotionBlog.com
www.Bob-Baker.com/podcast/

Wednesday, August 20, 2008

The Power of Habits (Don't Make This Mistake)

This morning I drove my daughter to school and once again made a mistake I didn't intend to make. It's a mistake you may also be making with your music career.

You see, Kelli started middle school last week. After six years of attended an elementary school about 10 minutes from our house, she is now in the 6th grade at the middle school, which is also not far from home.

Here's the thing. So far, every time I've driven her to the new school, I absent-mindedly take the route to her old school. Most of the drive is the same, but at one stop light I should now go straight instead of turning left.

But, without fail, I've been either lost in thought or in a conversation with her when I get to that light. And I turn left like I've been doing for years, instead of continuing straight to the new school.

As a result, it takes us longer to get to our destination, and I end up feeling a little frustrated with myself for screwing up.

What does this have to do with your music career and promotion efforts?

EVERYTHING!
  • How often do you take actions based on your habits of the past ... instead of what's best for you now?

  • When do you absent-mindedly go through the motions and take the long route to your music goals ... instead of waking up and realizing there's a shorter and better path?

  • In what areas of your life do you operate on auto-pilot ... instead of evaluating your actions and the results you're getting?

  • How much frustration do you experience because you are stuck in old behavior patterns?
To push the school metaphor even futher ...
  • Are you still living your life with an elementary school mindset ... instead of graduating to the next level of your personal growth?
Your homework assignment: Get out a pen and paper, do some soul searching, and honestly answer the five questions above.

Who knew that the simple act of driving my daughter to school would give me such an education :-)

-Bob

Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.

Friday, August 8, 2008

FREE Ebook: How to Recession-Proof Your Music Career

I want you to be one of the first to get your digital hands on my new no-cost report, "How to Recession-Proof Your Music Career." The subtitle is "39 Ways Musicians, Bands and Record Labels Can Reduce Expenses and Prosper in Today's Economic Times."

When I got the idea to create this report, I turned first to the readers of my Buzz Factor ezine. With 10,000 subscribers strong, I knew I could count on them for some great ideas on cutting costs and earning more money.

Did they ever deliver!

There are some awesome ideas in the ebook on ways to tour smarter, save money on dozens of expenses, and even earn more income while everyone else seems to be struggling.

Please go to this page to claim your copy now.

-Bob

Ready to turbo-charge your music marketing campaign? Check out all the new Crash Course packages on Music Marketing, Music Publicity, and Internet Promotion at TheBuzzFactor.com.

Monday, August 4, 2008

YouTube Mega Hits: Avril Lavigne, Rihanna, Alicia Keys & Fred

It finally happened. The coveted "Most Viewed YouTube Video of All Time" was recently shaken from its throne when Avril Lavigne's "Girlfriend" video knocked "Evolution of Dance" from it's long-held #1 spot.
As of this writing, both videos have around 95 million views each. That's a lot of eyeballs watching skirts and crazy dance moves.

In fact, of the top 10 most viewed YouTube videos of all time, seven of them are music related. Rihanna's "Don't Stop the Music" is #4 with 64 million views, Timbaland's "Apologize" is #5 with 62 million, Alicia Keys' "No One" is #6 with 61 million.

Even "Fred" Gets 24 Million YouTube Views

Have you heard about the latest YouTube video sensation? His name is Fred, a "6-year-old with anger management issues" played by 14-year-old Lucas Cruikshank from Nebraska.

In just the last few months, Fred burst onto the video scene and now boasts 359,000 subscribers. Check out www.youtube.com/Fred to see what the buzz is about.

His most popular video, Fred Loses His Meds, has been viewed 7.4 million times in two months. Amazing. It's just the latest example of how a clever idea -- musical or otherwise -- can spread online.

Your mileage may vary, of course. You probably won't get mega millions of people watching your stuff. But what if you could get just 10,000 people to watch one of your videos? Would you be happy with that?

I think so. The question is: What can you do that's clever, amazing, funny, sexy, cute or remarkable enough to inspire people to send emails to their friends saying, "You have got to check out this video!"?

That's the million dollar question.

-Bob

P.S. For more ideas on this topic, check out my special report, How to Use Video to Promote Your Music Online.

Here's just some of what you'll find in this resource:
  • 9 ways to produce music videos on a shoestring budget
  • 4 places to find indie film directors who will produce your music videos for free
  • How to get fans to create your music videos for you
  • 14 Music Video Themes you can use to create clips your fans will love (many of these will surprise you)
  • 28 places to host and stream your videos online at no cost
Read more about it here.

Wednesday, July 30, 2008

Does Your Live Show Suck?

Why do so many musicians pour so much time, energy and money into their gear and recordings ... then just show up to do a live gig?

Watch this video clip of performance coach Tom Jackson to get some insight into what's wrong with the way most artists approach live shows.


To learn more about Tom Jackson, visit www.tomjacksonproductions.com.

This clip was recorded at Indie Buzz Bootcamp 2008. For more info on the next event, visit www.IndieBuzzBootcamp.com.

-Bob

P.S. For more inspiration in audio format, subscribe to my Artist Empowerment Radio podcast.

Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.

Monday, July 28, 2008

Book a New Music Gig - Tonight!

Want to book more live shows? Want to get results fast? It's quite possible. In fact, if you wanted one, you might be able to land a new gig tonight. Seriously.

Traditional advice tells you to plan months ahead and follow all the right protocols. You should allow enough time to win over the talent buyer and secure a date.

Good advice, but ...

I had an online chat session with my Berklee Music Marketing 101 class students last night. And one of them referred to mistakes made when she started booking her own shows. "What mistakes?" I asked.

"Not having a band ready to play at the last minute," she replied. "We missed out on a few gigs that way."

That immediately reminded me of a time several years ago when I wanted to book some solo shows. I took the first step one Friday afternoon.

My goal was simply to call local venues and get the name of the person who booked the music. Once I had a list, I planned to follow up later with post cards, promo kits and phone calls.

To my shock, the second call I made had me on the phone with a bar owner. He wanted to know if I wanted to come in and play THAT NIGHT -- sight unseen.

I had to scramble and gather the gear I needed. But I played the show and got four more paid bookings as a result.

Rae Solomon -- an indie country singer near Seattle, WA -- told me there's a band in her area called the Last Minute Men. All they do is fill-in gigs for 10 different clubs when they get cancellations. I bet they stay pretty busy.

The lesson here ...

Go looking for gigs when you're ready to play one right away. Sure, many places will blow you off or try to book you months down the road. But, to your great surprise, you just might end up on stage somewhere ... TONIGHT!

But you'll never know until you try.

-Bob

Did you enjoy this blog post? Get more tips like these when you subscribe to my Buzz Factor ezine -- the longest running music career tips email newsletter on the Internet. Since 1995. Go grab your free subscription now.